Designing a Fun Website and Brand Identity for a Mexican Restaurant
My Role: Information Architecture; Wireframes; Website Design: Desktop & Mobile; Illustrations & Marketing Materials
Your new favorite spot!
Redesign of a responsive website and marketing materials for Juan Loco, a Mexican restaurant located in Mooresville, NC. I worked on developing a strong visual identity with their already established mascot, logo, and colors. Our approach utilizes storytelling to introduce their mascot, Juan, to the audience. Juan is a donkey who appears in several illustrations advertising their grand opening, new location interior design, and flavorful products throughout their several consumer touch points.
Client: Juan Loco Mexican Restaurant