Designing a Fun Website and Brand Identity for a Mexican Restaurant

My Role: Information Architecture; Wireframes; Website Design: Desktop & Mobile; Illustrations & Marketing Materials

Your new favorite spot!

Redesign of a responsive website and marketing materials for Juan Loco, a Mexican restaurant located in Mooresville, NC. I worked on developing a strong visual identity with their already established mascot, logo, and colors. Our approach utilizes storytelling to introduce their mascot, Juan, to the audience. Juan is a donkey who appears in several illustrations advertising their grand opening, new location interior design, and flavorful products throughout their several consumer touch points.


Client: Juan Loco Mexican Restaurant

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Redesign for the National Association of the Remodeling Industry