Adobe Max LA 2025

Poster Illustration, advertising

The Adobe team partnered with me to create an original and exclusive illustrated poster for the Adobe Express booth at MAX LA in 2025. The theme for the project was “Café Express-o,” and I was tasked with creating a poster to be shared digitally on a huge screen in front of the booth, highlighting Express's best tools and features. It was also shared as a print with many attendees who visited the booth.

I chose to develop a mixed-media piece, starting with a handmade pencil illustration on paper and then using Adobe Fresco to transform the sketch into a beautiful vector illustration that can be used at any size. Once done, I sent my illustration to Adobe Express and added textures, colors, and new photographic elements to create the ethereal effect I had in mind.

Lastly, I animated all my elements, creating a mirage-like video that was played on the screen at MAX LA for the entire event. The original brief requested only a static poster, but seeing that the output was digital, I went above and beyond to create a more immersive experience with animation. Lastly, we created a paid partnership post on social media, sharing the process and final result with our audience.

Client: Adobe
Event images:
VTProDesign, courtesy of the Adobe Express team
Creative Direction:
Ciana Wilson, Quinn Lindgren & Joyce Lam
Marketing:
Lauren Benyik
Illustrator & Designer: 
Mickt Flior@artsymickt 

Another one of my pieces, entitled “Garden Vibes” (to the right), was previously licensed to the same team and also used to decorate the booth.

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